D.O.I.: The Death of the Icelandic Language
Multilingual Staff In High Demand.
In 2009 Jay Z released D.O.A., otherwise known as Death of Auto-Tune. D.O.A. was an anti Auto-Tune song; it was used to try and stop Auto-Tune from becoming a gimmick. Whilst Jay Z appreciated the use of Auto-Tune by artists with an ear for melody, he found far too many people were using the technology, having had the idea whilst watching an advert from US fast food giant Wendy’s.
British export is booming and multilingual staff are as widely sought after by UK businesses, as they are in short supply across the nation. Job prospects are looking good for trained and qualified linguists.