D.O.I.: The Death of the Icelandic Language
In 2009 Jay Z released D.O.A., otherwise known as Death of Auto-Tune. D.O.A. was an anti Auto-Tune song; it was used to try and stop Auto-Tune from becoming a gimmick. Whilst Jay Z appreciated the use of Auto-Tune by artists with an ear for melody, he found far too many people were using the technology, having had the idea whilst watching an advert from US fast food giant Wendy’s.