10 Things You Need to Know About UK Businesses Exporting to China
"If you get to grips with the currency and the culture, you’ll discover a huge market with a growing appetite for all things British.
- China is the world’s largest e-commerce market
British products are particularly in demand
China has two versions of its currency
China hosts the world’s biggest shopping day
Social media really matters in China
China operates a “first to file” trademark system
China is not one single market
Cultural sensitivity will help you build relationships
The right introduction can be invaluable
Influencer marketing can deliver big rewards"
“Designer goods, clothes and fragrances from British names all sell very well. So too do specialist products such as baby formula and chocolate.”
— Jeff Parker, Asia-Pacific Managing Director, WorldFirst
Read the full article at thetimes.co.uk/static/china-exporting-need-to-know-worldfirst.
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